|Except for issue number two, the centerpiece of all the old
Jozines was the detailed unofficial history of Dan DeCarlo &
Josie and, outside of the fan art, it was the most read and
talked about and reasons for this is understandable as Archie
Comics never dwells at all about its own history in detail like DC
and Marvel. Sure, there’s the urban legend of John Goldwater’s
egotistical notoriety and the many opinion pieces about the
company and it’s product from publications like Comic Journal
and Comic Buyers Guide, but never anything concrete, thus
this ‘mystery’ continues.
This might be explained by the fact that the comics Archie
produces have no serious depth and substance and its
characters and plotlines are recycled per half a generation.
This process is not foreign to superhero comics, but Archies
heavily relies on a much younger audience with a much shorter
more temporary attention span, once their audience grows up
so does their tastes and they graduate to the superheroes titles
and/or video games, so there’s not much of Archies to hold on
to when that phase is all done, thus no need to dig through
comics that is more or less temporary as their audience.
With all of this in mind, my sense of preserving this “temp”
history might have peeked when Archie was reacting negatively
towards DeCarlo with a dash of revisionism history during that
messy ball of wax that was the 2000 Josie movie. Still, underling
ALL of this is my curiosity about a big unusual piece of pop
culture like this that is still inside my overgrown head and
freakin’ why and as there wasn’t much to look into in the first
place, my curiosity took the aggressive and I had to stick my
head out and find the answers….unofficially, that is.